01
You’re about to make a significant technology investment.
Get an independent view before committing.
Technology decisions with long-term impact.
I help leadership teams make better choices about software, architecture, data and AI, before expensive decisions become expensive mistakes.
In person around Aarhus or online.
Technology decisions are business decisions.
The difficult part is rarely choosing a framework. It is deciding what to build, what to buy, what to simplify, what to postpone, and sometimes what not to do at all. The current state also has a history: previous choices were usually made for a reason. I try to understand those reasons before recommending what should change.
Situations where I can help
02
Your product or platform has outgrown its first architecture.
Understand what actually needs to change and what can stay.
03
AI is on the agenda, but the useful opportunities are unclear.
Separate practical value from fashionable noise.
04
You need senior technology judgement, but not another full-time hire.
Get an experienced sounding board for the decisions that matter.
How I think
Business before technology.
Simplicity over unnecessary complexity.
Independent advice.
If the right answer is to buy instead of build, keep what you have, or do nothing yet, I’ll say so.
Business-minded technology leadership.
20+ years across business and technology
Developer → Architect → Technology leader → Founder → SaaS company builder → Acquisition → Product & data leadership
I’ve worked with technology from several sides: building software, designing systems, leading technology, building a company and living with the consequences of decisions over time.
That perspective matters when the decision in front of you doesn’t have an obvious answer.
Things I’m building
Alongside advisory work, I continue to build and experiment with software products of my own.
TaskSmithy
In development
A contextual AI workflow platform for turning AI into reusable, company-aware workflows aligned with internal knowledge, voice and standards.
Lokata
In development
A local-data product that gives a more evidence-based view of neighbourhoods by bringing postcode-level data together for comparison and trend analysis.
Great technology decisions often start over coffee.
If you have a decision, idea or technology problem worth talking through, let’s meet. Physical coffee if geography allows; online coffee works just as well.